May 2013
1 post
4 tags
The biggest oversight iOS app developers make
Last month, Twitter announced a new feature for developers called mobile app deep-linking that received less attention than it deserved. This feature allows app developers to enable links directly to their apps from tweets. To use one of Twitter’s examples, say you take a photo in Path and tweet it out. If deep-linking is enabled, a user who sees that photo on the Twitter iPhone app will be able...
January 2013
2 posts
December 2012
1 post
2013 will be the year of mobile commerce
When we look back on the holiday shopping season in 2012, we’ll see that mobile platforms are increasingly becoming a viable way for consumers to shop. There’s already an abundance of data that supports this from Black Friday and Cyber Monday. According to a report from IBM, Cyber Monday saw an increase of 70% in mobile sales. The iPad represented 7% of all online sales and...
November 2012
1 post
Welcome to tapCommerce Insights
Stay tuned for things we find interesting in the world of mobile e-commerce.